Eczema prevention 
starts here.

Eczema prevention
starts here.

Eczema prevention
starts here.

Subscribe to a cream plan made for Psoriasis and Atopic eczema. A fresh and modern take on eczema essentials you will enjoy using, delivered directly to you. Starts at €29, with free delivery.

Try today

Starting at €29

We asked 16 000 people with Psoriasis and Atopic Dermatitis what their dream-cream looked like.

This was the result
  • Anti-irritation & redness

    Dermatologically tested to reduce irritation & redness with lasting effect. Gives your skin a protective barrier against irritation that lasts

  • Itch defence

    No more sleepless nights because of an urge to itch. Let our scientifically proven ingredients soothe your skin.

  • Fast absorption

    Don’t worry about destroying your favorite clothes. The Itchy formula is fast absorbing and leaves the skin hydrated and soft.

  • A scent to enjoy

    You’re probably wondering: can an emollient be safe, work, and smell good at the same time? The answer is yes. A soft, hypoallergenic scent that livens your day.

ITCHY
Medical leaflet
A FEW WORDS FROM OUR EXPERTS
Susanne Bergqvist

Chief Nurse
Psoriasis Association, Stockholm Sweden

A FEW WORDS FROM OUR EXPERTS

"Proper self-care and the right tools are the basis of all treatment for Psoriasis and Atopic Eczema - something we see every day working at the Psoriasis Association's clinics in Stockholm"
Susanne Bergqvist

Chief Nurse
Psoriasis Association, Stockholm Sweden

Get started with ITCHY
START TRIAL

Together we are telling the untold story of eczema, and we are happy you are here to share yours. ITCHY inspires people with skin conditions to feel comfortable in their own skin and share their #ItchyJourney

Our Story Our Story
"Psoriasis for me has always been a insecurity but I think it’s important to embrace it so we can spread knowledge about the condition!"

@majatorstensson

“I want to show others that we can reclaim our health even after we have lost it!”
“I want to show others that we can reclaim our health even after we have lost it!”

@thepsoriasisformula

“There is so much power in allowing yourself to feel. The good and the bad.”
“There is so much power in allowing yourself to feel. The good and the bad.”

@goudenvlekken

“I'm not sorry for 
being too confident 
in my own skin”
“I'm not sorry for being too confident in my own skin”

@sparkleing03

“There’s only one me 
in the world and there’s 
so much power in 
knowing that”
“There’s only one me in the world and there’s so much power in knowing that”

@lordmich

“I believe that we are 
all so unique and have 
our own special 
gifts to offer”
“I believe that we are all so unique and have our own special gifts to offer”

@jasmine_preko

Perks with ITCHY

  • Try for 1 month

    Try for 1 month

    Get started with our trial plan for just €29, cancel anytime.

  • Refill whenever

    Refill whenever

    Choose your refill frequency based on your cream needs, with free delivery.

  • Cancel anytime

    Cancel anytime

    Cancel or change your plan anytime. No stockpiling.

A powerful eczema companion in your pocket

Use our popular eczema app together with our creams to follow treatments and snap pictures of your skin to see the progress. Easily track triggers and wellbeing over time to get the full picture. Included in every subscription.

  • Organize your treatments

    Organize your treatments

    Follow our verified treatment plans and manage your condition from your pocket

  • Follow your skin

    Follow your skin

    Snap a picture and see your treatments effectiveness in real-time with our Timelapse technology.

  • See your progress

    See your progress

    Get the whole picture of your skin and connect the dots between treatments, lifestyle and triggers