How ITCHY can treat your eczema

Subscribe to a cream plan made for Psoriasis and Atopic eczema. A fresh and modern take on eczema essentials you will enjoy using, delivered directly to you. Starts at £24.95, with free delivery.

Atopic eczema is a chronic skin condition that can appear when the skin is inflamed. The cause is often a combination of genes and the environment. It's hereditary but can also be affected by climate that makes the skin dry. When the skin barrier is weak, or the immune system is out of balance, eczema tends to appear. The most common symptoms are red, bumpy rashes, itching, and dry skin in general. But just like with psoriasis, you're able to control your skin condition even if there's no cure.

We're not letting traditional treatment shape our way of thinking. Instead, we use your opinions as our main ingredient. We listen to your experiences and let them guide us to a new form of self-care. One that can be a natural part of your everyday and lets you live the life you want. We treat people, not patients.

Emollients soothe and heal your skin so that it both feels and looks better. They repair and strengthen the skin's barrier by restoring the skin's water balance. With increased moisture and a protective film over the skin's surface, the skin cells can separate correctly. This prevents painful skin cracks that can increase the risk of inflammation and worsen the condition. Regular use of emollients has a long-term effect and prevents flare-ups. Emollients are cortisone-free, which makes them harmless over time and without any side effects.