An untold story

We’re ITCHY — an ecosystem of patients, dermatologists, innovators, doctors, and people from around the world. We are here because we believe that empowering patients is the future of eczema self-care. Together with you, we are setting a new standard for self-care.

Millions of people live with eczema

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A purpose powered by you.

ITCHY Experts is comprised of people from all walks of life. Different countries, different ages and many different backgrounds and occupations. We call them experts because just like you, they live with serious skin conditions every day and know the struggles we all must face when dealing with Psoriasis, Atopic Dermatitis or eczema... We call them experts because they know better than anyone how it really is. Their stories is why we exist as a company. Our Itchy Experts is a place where you as a patient can tell us what you want, and what you need.

Tell us what you need

Become an ITCHY Expert

Medical expertise

Luca Adler

Pharm.D, MBA

When it comes to managing Atopic Eczema and Psoriasis, you need to have the right tools. ITCHY has them all.

Susanne Bergqvist

Chief Nurse Psoriasisföreningen Stockholm

“Proper self-care and the right tools are the basis of all treatment for Psoriasis and Atopic Eczema - something we see every day working at the Psoriasis Association's clinics in Stockholm ”

Karin Håkansson

Nurse in Medical Skincare

Continuity, patience and the right support are the keys to good eczema self-care

Mahsa Tayefi

Specialist in dermatology, Karolinska Institutet

It is important to learn about yourself. Knowledge and control over your condition is the most important.
Made for the worst eczema conditions

Made for the worst eczema conditions

Ikea. Volvo. Greta. Spotify. Itchy.

In Sweden Psoriasis and Atopic Dermatitis is more common than anywhere else on earth. Our cold, dark and beautiful country up north is a tough environment to live in with skin conditions, and products with high efficiency is something patients value above anything else.

We take pride in the quality and sustainability of Swedish craftmanship and production, and we manufacture all our products with clean, green energy from renewable sources. Try our products today!