

Why use Itchy creams
Be the first to stream Itchy Creams
Itchy creams is a new service where you can save time and money by getting your creams delivered. Sign up to be the first to get our new Psoriasis and Atopic Dermatitis body creams.

Try our emollient therapy routine
Morning
After a shower or bath, gently pat your skin dry. Apply your emollient cream generously in smooth, downward strokes. This helps your skin barrier start the day intact and protected. For added effect to hands and feet you can put on gloves and socks after applying the cream. Be careful not to slip!
During the day
Apply emollient whenever the skin feels dry/itchy throughout the day, especially during cold and dry climate. Do not allow your skin to dry out.
Evening
Take a warm bath or shower, avoid using soap as it dries out the skin. If you can, use bath oils to clean the skin. After bathing, gently pat the skin dry and apply your emollient generously or, where applicable, your topical drug treatment. The bath makes the skin soft and more absorbant, so the emollients are even more effective.
The complement to prescribed treatments
Mild psoriasis can often be managed effectively with frequent emollient use alone. For moderate or extensive patches however, your GP or dermatologist will prescribe you a range of topical treatments. Moisturise with emollients first, then after 30 minutes apply the topical steroid directly to the plaque/inflamed skin. Take care not to apply topical steroids or vitamin D analogues to the surrounding, unaffected skin as they can cause irritation.